What if you could write the kind of website copy that would draw in your ideal clients and make them want to pick YOU?

And what if you could have more dreamy ideal clients booking in for discovery calls. More leads opting in to your lead magnet and getting on your email list. More on-the-fence potential clients (the ones who are thisclose to hiring you) being convinced that you are the one for them....all because YOU were able to write your own website in a way that speaks directly to them.

And all without having to hire an expensive copywriter to do it for you.

The thing is: you know that your website copy is important and that your messaging needs to be locked down if you want to be able to draw in your dream clients. But you also know that you don't have the funds to invest in a 4-figure copywriter. So what's an ambitious business owner to do? Keep struggling to write the copy yourself and spend your precious hours/days/WEEKS trying to make it sound good...or find a winning alternative? I've got just the thing.

Introducing Write your Site

The website copywriting course that teaches you everything you need to know about writing your website words so that they convert your ideal clients into actual clients.

Hi, I'm Ciara!

Expert conversion copywriter, owner of The Copy Atlelier and host of The Copy Coach podcast

I created Write your Site in order to meet a gap in so many business owners' skill sets: they want to write their own website copy and speak to their ideal clients in their own voice...but they are tired of not knowing how to do it in a way that feels easy and actually brings them results. Write your Site was designed to not only give you a very easy and simple to use website copy template – but to also teach you the basics of copywriting so that you can feel confident knowing that your website words not only sound good...they do their job, too.

What the course covers...

  • 1

    Welcome to Write Your Site!

    • Welcome!
  • 2

    Module 1: Defining and Digging Into Your Ideal Client

    • Who is Your Ideal Client?

    • What Does Your Ideal Client Want and Need?

    • Where is Your Ideal Client Now and Where Do They Want to Be?

    • What is Your Ideal Client Actually Searching For?

    • Write your Site Module 1 Overview

    • End of Module 1 survey
  • 3

    Module 2: Creating Your Brand Identity

    • Write your Site Module 2 overview slides

    • Your Niche

    • Your Why, How, and What

    • Your Story

    • Your Brand Personality

    • End of Module 2 survey
  • 4

    Module 3: Copywriting 101

    • Write your site Module 3 Overview slides

    • Copywriting 101

    • Conversion Copywriting

    • Conversational Copywriting

    • Copywriting Formulas

    • Awareness-level Copywriting

    • Storytelling

    • Showing the Transformation

    • Overcoming Objections

    • Search Engine Optimised Copywriting

    • End of Module 3 survey
  • 5

    Module 4: How to Write Words that Sell

    • Headlines

    • Body Copy

    • Calls to Action (CTAs)

    • End of Module 4 survey
  • 6

    Module 5: Writing Your Site

    • Write your Site Module 5 Overview slides

    • How to Use the Copy Template File

    • Homepage

    • About Page

    • Services Page

    • Contact Page

    • Blog Page

    • End of Module 5 survey
  • 7

    Congratulations! You've Written Your Site!

    • Woohoo! You did it.

    • Coffee for you, feedback for me

What previous students are saying...

You will walk away from the course knowing you have top notch copy

Hannah Strenger, LGBTQ+ Coach

“Before I purchased Write your Site, I felt overwhelmed at the thought of creating my website. It seemed too daunting to try and do it all myself. Ciara’s teaching style made it easy to learn the concepts and apply to my own copy and I now have confidence in my copy and the knowledge to continue writing copy that sells going forward. Ciara’s formulas are simple and so effective! She does such a great job of sharing her knowledge and how you can apply it to your own copy. You will walk away from the course knowing you have top notch copy. Not long after launching my site, I got my first client!”

Write your Site exceeded my expectations!

Carolina Varga, Freelance Fiction Editor

“Before I purchased Write your Site, I felt like I didn’t know anything about copywriting or business. Ciara explained each aspect of copy and each webpage in so much detail, including the psychology of certain kinds of messaging. The methods of copywriting that Ciara teaches has a results and evidence based strategy, rather than just writing something that sounds nice. Ciara broke everything down in a simple yet informative and fun way. Write Your Site exceeded my expectations. I now have great knowledge of copywriting, a solid structure for my website, strategy-based draft website copy, confidence in that copy, and an understanding of the psychology behind copywriting. I came away with so much more than I expected!”

Checklist

Include a list of items to support the central theme of your page. Bulleted lists are a great way to parse information into digestible pieces.

  • Text length of individual points can be shorter or longer depending on your needs

  • Text length of individual points can be shorter or longer depending on your needs

  • Text length of individual points can be shorter or longer depending on your needs

Write your site for a fraction of the cost of hiring a copywriter

You get 5 modules, exclusive templates and resources, lifetime access + Facebook group support